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š„ You Don't Want To Miss This!

Hi Golfer,
Does the golf shaft really matter?
On this wonderful Thursday, weāre throwing it back to a lab we ran way back in 2016. Hereās a snippet from the article.
So, does the shaft really matter?
Our results show that performance differences between iron shafts are undeniable.
In general, smoother swingers (picture Ernie Els), find less variation in shaft performance.
Aggressive swingers, with quicker tempos, will generally see greater performance variations between shafts.
While not reflected in the group averages, for the majority of our testers, there was one, sometimes two, shafts that offered significant performance benefit.
As a whole, the data suggests that, for most golfers, often significant differences do exist between shafts.
As always, we recommend getting properly fitted for your iron shafts
Enough of that. Letās get to todayās hot content, including an awesome take on a classic putter and another famous golfer starting a Youtube channel!
ā¶ļø This putter is so cool!
ā¶ļø This changed golf forever.
ā¶ļø Best golf bags for walkers
ā¶ļø Best stocking stuffers!
ā¶ļø Phil Mickelson started a Youtube channel?
ā¶ļø The BEST putter ever is on sale!

TOGETHER WITH TITLEIST
How Titleist Changed Golf in Just 90 Days
Never miss a fairway
No one, and I mean no one, could have known it at the time but an offhand lunchroom comment in 1995 would, five years later, completely change the game of golf in just 90 days.
Golf in the early 1990s wasnāt exactly hickory shafts and gutta perchas but it was a lot different than it is today. On the PGA Tour, you had golfers who looked more like Craig Stadler than Adam Scott, no launch monitors and guys with swings like Payne Stewartās.
Golfers were still playing with what amounted to 70-year-old technology: the wound balata golf ball.
In 1994, Titleist introduced what proved to be a major innovation: the Titleist Professional, a wound ball with a new invention: a cast urethane cover.
Ultimately, this lead to the creation of the number on ball in golf, the Pro V1. Read on as we unveil the secrets that lead to itās creation and the hardships Titleist faced as they took on this great challenge to flip the golf ball industry on its head.
READ MORE

FIRST LOOK
Logan Olson Craft Batch #3
A new take on a classic.
A couple of days ago, TaylorMade announced that they would be partnering with Logan Olson. Together, they will develop a Tour Matrix fitting program for TaylorMade tour professionals.
READ MORE

YOUTUBE
Phil Mickelson Launched a Youtube Channel
Hereās what it means.
Outside of Bryson DeChambeauās meteoric rise in YouTube golf, we havenāt seen many notable pros get involved on the platform beyond guest appearances.
Now it looks like a legendary golfer is getting in the mix.
Phil Mickelsonāsix-time major champion and a lightning rod for controversy surrounding LIV Golfāannounced a challenge series with Grant Horvat, the rising YouTube golf star. The two are going to play as a team against a variety of competition starting this January. The announcement came in the form of a Step Brothers-inspired video released on Instagram last week after Horvat had been teasing āthe biggest announcement of his careerā leading up to that.
š„READ MORE

GIFT GUIDE
Best Stocking Stuffers
Fill those stockings.
We chose some of the best golf stocking stuffers for every price range and player level. Most importantly, each of these gifts will fit in the stocking.
READ MORE

BUYERāS GUIDE
Best Golf Bags for Walking
For the walkers
Looking for a new golf bag? Here are the best for walking (and pushing)
š„READ REVIEW

NEWS
Your Most Read Articles of the Week

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Written By: Tom Conroy and Connor Lindeman
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