🦾 THE Future of Golf Clubs

Experience it today

MyGolfSpy
May 14, 2024

Hi Golfer,

It’s funny how the content calendar works. For example, today, we’ve got 3 different golf ball bits. Wilson is doing good things and probably not getting the credit it deserves. Callaway is doing the Good Good thing and probably selling a ton. Titleist is doing the alignment thing (in a very Titleist way).

Which is your favorite?

All that, and perhaps the biggest golf club innovation in a decade. Yeah, I just lowkey buried the lede.

Before we move on, I have a quick announcement.

📦 We’ve moved!

Yesterday was our first day in the new test facility. We’re super excited about our new home, which, in addition to significantly increasing our testing capabilities, has chairs and a desk for everyone.

Have a seat.

📰 TODAY’S SPY NEWS

▶️ THIS is the future of golf club design
▶️ The PGA Championship is Broken. Can THIS fix it?
▶️ The story behind one of the best balls you’re not playing
▶️ Titleist enhances alignment its way
▶️ The BEST way to experience the golf course
▶️ 🎶Hey, hey, my, my, these shoes are super fly🎶
▶️ For fans only

FIRST LOOK

COBRA LIMIT3D Irons

🧙‍♂️ It’s Sorcery

COBRA’s LIMIT3D irons are so innovative that we’re swapping letters for numbers.

It’s a golf thing. Let’s just go with it.

What we’re talking about is the first commercially available 3D printed irons set ever.

This is a true industry first, and I’m telling you …

THIS IS THE FUTURE OF GOLF CLUB DESIGN.

These guys are literally using laser beams to turn metal powder into golf club heads.

Again. It’s sorcery.

🖨️ And before you chime in about COBRA copying Bryson, it’s not like you just hit the print button, and these things pop out.

Well, it’s kinda like that, but Bryson used COBRA 3D printed clubs as far back as 2017 - utilities and KING TOUR Irons. It’s fair to say his new stuff was inspired by his past stuff.

Rickie Fowler and Gary Woodland … they’ve also played 3D printed clubs.

So, what are the advantages of 3D printing, and how much will it set you back to be ahead of the curve?

We’ve got the details.

🔮 EXPERIENCE THE FUTURE TODAY

TOUR

The PGA Championship is Broken

Here’s How to Fix It

While I consider myself a golf traditionalist in a lot of ways that are annoying to people, I think this callback to the past might have more support.

Editor’s Note: Many of Sean’s ideas annoy me.

The PGA Championship, being played this week at Valhalla, used to be a match-play tournament. I think it should return to that format.

As the least interesting of the four majors (and arguably less interesting than The Players (AKA: The Fifth Major), why not do something a little different?

🏆 IS SEAN RIGHT THIS TIME?

TOGETHER WITH WILSON

A MyGolfSpy “Just So” Story

Sneaky Good

The new Wilson Staff Model golf balls are a bit of a phenomenon.

No, we’re not talking about performance. But given Wilson’s golf ball market share, the new Staff Model balls carry an outsized interest with many of you out there in the blogosphere. Soon after their release in January, you told us you wanted to know more.

Today, we take a deep dive into how Wilson Staff Model golf balls came to be. If you’re a Rudyard Kipling fan, consider this a MyGolfSpy “Just So” story. But instead of Kipling telling his four-year-old daughter how the elephant got his trunk, we’ll share with you how the Staff Model got its dimples.

👀 WILL YOU TRY THIS BALL?

FIRST LOOK

Titleist Pro V1, Pro V1x with Enhanced Alignment

Keep it Simple

Titleist isn’t going nuts or anything. This isn’t Truvis or Stripe (or Ink).

Enhanced Alignment provides a new choice for golfers seeking a pre-baked alignment aid beyond the side stamp or the more than 40 different alignment designs already available through Titleist’s golf ball customization program.

It’s an option for golfers who like a little bit of alignment help.

Available on Pro V1, Pro V1x, and Pro V1x Left Dash

🏌️ IS THIS YOUR NEW PRO V1?

TOGETHER WITH STEWART GOLF

Q Follow Gets the Carbon Treatment

More Durable (and it Looks Cool)

My two cents’ worth? Electric carts are the best way to carry your clubs.

Once you accept that (and you should), it becomes easy to understand why you might want to consider the new Stewart Q Follow Carbon range.

While the carbon-weave finish looks cool, the finish is a thin-film ceramic coating that improves the cart's durability.

Durability is good. I like durability.

And because it’s part of the Q Follow family, it offers what I think is the most essential feature you need in an electric pushcart.

🏌️ IS THIS THE BEST WAY TO PLAY?

FOOTWEAR AND APPAREL

🏌️ Todd Snyder x FootJoy

Mint Julep Premier Series

Today, FootJoy released a collaboration with renowned fashion designer Todd Snyder. The “Mint Julep” Premiere Series, fittingly named for the cocktail of choice at the Kentucky Derby, arrives in time for the PGA Championship.

Totally unrelated, but every time I hear Todd Snyder - 🎶 hey, hey, my, my - I think about this song. His name is spelled differently, and there is nothing grungy about these shoes, but anyway, the point is these are super swaggy.

If I played on the LIV Tour, I’d want to drink from these.

👟 MIX UP YOUR WARDROBE