🏌️ Is THIS Your Golf Ball?

We test a fan favorite

Hi Golfer,

Let’s just jump right in. We’ve got plenty to look forward to this week, including a deep dive on a new fitting technology, the one club you absolutely need to have in your bag (at least I think you should), a special edition of No Putts Given with Sam Hahn from L.A.B. Golf, and if we can pull it together in time, another exclusive offer you won’t want to miss.

⏪ Rewinding a bit …

Last week, we asked about the Driver (brand) you were most interested in this season. While interest doesn’t always translate to sales, I must admit, the results caught me by surprise.

🟩🟩🟩🟩🟩🟩 PING (1548)
🟨🟨🟨⬜️⬜️⬜️ Callaway (906)
🟨🟨🟨⬜️⬜️⬜️ TaylorMade (708)
🟨⬜️⬜️⬜️⬜️⬜️ Titleist (480)
🟨⬜️⬜️⬜️⬜️⬜️ COBRA (450)
🟨⬜️⬜️⬜️⬜️⬜️ PXG (383)
⬜️⬜️⬜️⬜️⬜️⬜️ Mizuno (200)
⬜️⬜️⬜️⬜️⬜️⬜️ Tour Edge (117)
⬜️⬜️⬜️⬜️⬜️⬜️ Other (112)
⬜️⬜️⬜️⬜️⬜️⬜️ Srixon (73)

🗳️ It’s not so much that PING finished on top as it is they got 52% more votes than the second most popular choice (Callaway).

It’s fair to say that MAX 10K is the hot ticket right now … at least, that’s what the results say to me.

What do you make from this?

📰 TODAY’S SPY NEWS

🥼 BALL LAB

2024 Titleist AVX

A Different Way of Making AVX

When Titleist announced the 2024 AVX, one of the under-the-radar changes was the shift in factories from Ball Plant 3 to Ball Plant 2, which also involved a change in cover technologies from cast urethane to TPU.

We’d wager most golfers won’t notice a difference, but we were curious to see if the factory swap would impact the consistency of Titleist’s softest urethane offering.

OPINION

Ready Golf - The New Norm?

🏃‍♂️ Golf Doesn’t Have to be a 5-Hour Slog

Everyone has heard of “ready golf” but how many of us actually know what it is and practice it? You may think you do but do you, really?

Ready golf is not about reckless or inconsiderate course behavior. It’s not about running through the group ahead. Quite the opposite, actually. You must still respect your fellow players, the course and the Rules of Golf. You still need to rake the bunkers and repair divots and ball marks. Ready golf simply encourages players to practice common sense while looking for ways to speed up the pace of play.

TESTERS WANTED

Fujikura Ventus Driver Shafts

Insanely popular on Tour and with average golfers, the original Fujikura Ventus is one of the most iconic shafts in the history of golf.

Help us find out if the sequel is better than the original.

Takomo Long Game Clubs

Takomo is becoming one of the most popular DTC brands on the market thanks to its affordable performance and clean looks.

We need you to help us test Takomo long game clubs.

SURVEY RESULTS

Do Golf Shoes Make A Difference?

We Asked 100 Golfers

For the everyday golfer the golf shoe may not be seen as a legitimate tool to improve their game. That’s my hunch, anyway. Which side of the fence do you sit on?

I asked 100 golfers if golf shoes really matter. Here are the findings.

BUYER’S GUIDE

The Best Golf Hats to Top Off Your Tee Time Ensemble

The Perfect Accessory

Only a few things are absolutely mandatory for a loop around the golf course: clubs, bag, balls and tees. However, there are accessories so compulsory that they might as well be part of the official golf uniform. Chief among these is the golf hat.

In the end, a golf hat has to check a few essential boxes but, beyond that, it can make whatever kind of statement you want. If it’s comfortable on your head, makes you feel good and helps you focus on your game then it’s a perfect accessory.

APPAREL

PUMA 2024 Volition America Collection

A Patriotic Favorite Returns

As in years past, some proceeds from the collection will be donated to the Folds of Honor Foundation. This year’s PUMA x VOLITION AMERICA plays on the patriotic theme with some unique camo patterns, a few fun prints, and my favorite: a bald Eagle motif.

Yeah, the eagle looks pretty darn cool.

 👀 SEE IT ALL

🔥 HOT FORUM TOPICS

  1. What’s the most you would pay for a putter?

  2. Middle of the green: Try it. Don’t be a hero.

  3. How do you get out of a golf slump?

ICYMI

Written By: Tony Covey, Connor Lindeman, Jamie Danbrook, Will Porter

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